Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

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TextPublication details: Cincinnati, Ohio : South-Western Publishing, c1996.Edition: 3rd edDescription: liii, 890 p. : ill. (some col.), col. maps ; 29 cmISBN:

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Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415 LAM (Browse shelf(Opens below))	Available		BK0004186

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Rev. ed. of: Principles of marketing, 1993.

Includes bibliographical references and index.

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