Shopper, buyer, and consumer behavior casebook : theory, marketing applications, and public policy implications / by Dana-Nicoleta Lascu, Jay D. Lindquist and M. Joseph Sirgy.
Material type: TextPublication details: New Delhi : Biztantra, 2003.Edition: 2nd edDescription: vii, 67pISBN:- 8177224411
- HF 5415.32 LAS
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Casebook to accompany: Shopper, buyer, and cosumer behavior: theory and marketing applications.
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