Media literacy / W. James Potter, University of California, Santa Barbara.
Material type:
TextPublisher: Los Angeles : SAGE, 2016Edition: 8th edDescription: xxiii,546 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781483379326
- 1483306674 (alk. paper)
- 302.23 23
- P96.M4 P68 2014
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | P 96.M4 POT (Browse shelf(Opens below)) | c.043681 | Available | BK0053186 | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | P 96.M4 POT (Browse shelf(Opens below)) | c.043681 | Available | BK0053183 | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | P 96 POT (Browse shelf(Opens below)) | c.045018 | Available | BK0052366 |
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| P 96.M34 ALB Management of electronic media / | P 96.M34 ALB Management of electronic media / | P 96.M34 KUN Strategic management in the media : from theory to practice / | P 96.M4 POT Media literacy / | P 96.M4 POT Media literacy / | P 96 POT Media literacy / | P 96.P75 HAR A cognitive psychology of mass communication / |
Includes bibliographical references and index.
Part I: Introduction -- Why increase media literacy? -- Media literacy approach -- Part II: Audience -- Individual perspective on audience -- Industry perspective on audience -- Children as a special audience -- Part III: Industry -- Development of the mass media industried -- Economic perspective -- Part IV: Content -- Media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Part V: Effects -- Broadening our perspective on media effects -- How does the effects process work? -- Part VI: Confornting the issues -- Who owns and controls the mass media? -- Privacy -- Piracy -- Media violence -- Sports -- Part VII: The springboard -- Helping yourself and others to increase media literacy.
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