Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Material type: TextPublisher: Noida : Pearson India, 2014Edition: Sixth editionDescription: 629 pages : illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 9789332518278 :
- 338.4791068 K8487N
Contents:
Understanding the hospitality and tourism marketing process -- Developing hospitality and tourism marketing opportunities and strategies -- Developing the hospitality and tourism marketing mix -- Managing hospitality and tourism marketing.
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | TX 911.3.M3 KOT (Browse shelf(Opens below)) | c.045190 | Available | BK0052354 |
Includes bibliographical references and index.
Understanding the hospitality and tourism marketing process -- Developing hospitality and tourism marketing opportunities and strategies -- Developing the hospitality and tourism marketing mix -- Managing hospitality and tourism marketing.
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