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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Contributor(s): Material type: TextTextPublisher: Noida : Pearson India, 2014Edition: Sixth editionDescription: 629 pages : illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789332518278 :
Subject(s): DDC classification:
  • 338.4791068 K8487N
Contents:
Understanding the hospitality and tourism marketing process -- Developing hospitality and tourism marketing opportunities and strategies -- Developing the hospitality and tourism marketing mix -- Managing hospitality and tourism marketing.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries TX 911.3.M3 KOT (Browse shelf(Opens below)) c.045190 Available BK0052354

Includes bibliographical references and index.

Understanding the hospitality and tourism marketing process -- Developing hospitality and tourism marketing opportunities and strategies -- Developing the hospitality and tourism marketing mix -- Managing hospitality and tourism marketing.

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