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How to set up & run a fashion label / Toby Meadows ; US editor Giacomo James Corrado, Esq.

By: Contributor(s): Material type: TextTextCopyright date: ©2019Edition: 3rd edition, revised editionDescription: 224 pages : illustrations (chiefly color) ; 25 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781786274212
  • 1786274213
  • 9781786274847
  • 1786274841
Other title:
  • How to set up and run a fashion label
Subject(s): DDC classification:
  • 338.4/7687 23
LOC classification:
  • HD9940.A2 M47 2019
Contents:
Introduction to the fashion industry -- Be your own boss -- Business legal structure -- What's in a name? -- Working from home v setting up a studio -- Meet the team -- Know your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection -- Get your message out -- Finance.
Summary: To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HD 9940.A2 MEA (Browse shelf(Opens below)) c.045722 Available BK00459393

"3rd Edition updated and expanded"--Cover.

Previous edition: 2012.

Includes bibliographical references and index.

Introduction to the fashion industry -- Be your own boss -- Business legal structure -- What's in a name? -- Working from home v setting up a studio -- Meet the team -- Know your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection -- Get your message out -- Finance.

To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).

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