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Fashion promotion : building a brand through marketing and communication / Gwyneth Moore.

By: Material type: TextTextSeries: Basics fashion managementPublication details: Lausanne, Switzerland : AVA Academia, c 2012.Description: 176 p. : ill. (chiefly col.) ; 23 cmISBN:
  • 9782940411870 (pbk.) :
  • 2940411875 (pbk.)
Subject(s): DDC classification:
  • 687.0688 23
LOC classification:
  • HD9940.A2 M66 2012
Contents:
Industry and context -- Marketing -- Media and PR -- Creating the vision -- Digital fashion -- Collaboration and connection.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HD 9940.A2 MOO (Browse shelf(Opens below)) c.038093 Available BK00460507
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HD 9940.A2 MOO (Browse shelf(Opens below)) c.045211 Available BK0053406
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HD 9940.A2 MOO (Browse shelf(Opens below)) c.046300 Available BK0052036

Includes bibliographical references and index.

Industry and context -- Marketing -- Media and PR -- Creating the vision -- Digital fashion -- Collaboration and connection.

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