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Demystifying strategy : how to become a strategic thinker / Tony Grundy.

By: Material type: TextTextPublication details: London : Kogan Page, 2012.Description: vii, 324 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780749465681
  • 0749465689
Subject(s): DDC classification:
  • 658.4/012 23
LOC classification:
  • HD30.28 .G783 2012
Contents:
Opening the doorway to strategy -- Embracing the strategic world: part 1 -- Embracing the strategic world: part 2 -- Analysing strategy economically -- Dynamic competitive positioning -- Designing and evaluating options -- Implementation -- Managing the strategy process -- Bringing it all together.
Summary: Grundy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and practical, goal-oriented exercises aimed at executives, entrepreneurs and students of management, the book enables you to assess the teaching of strategy gurus , construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.
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Includes bibliographical references and index.

Opening the doorway to strategy -- Embracing the strategic world: part 1 -- Embracing the strategic world: part 2 -- Analysing strategy economically -- Dynamic competitive positioning -- Designing and evaluating options -- Implementation -- Managing the strategy process -- Bringing it all together.

Grundy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and practical, goal-oriented exercises aimed at executives, entrepreneurs and students of management, the book enables you to assess the teaching of strategy gurus , construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.

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