Small business management : an entrepreneurial emphasis.
Material type:
TextPublication details: Mason, OH : Thomson/South-Western, c2006.Edition: 13th ed. / Justin G. Longenecker ... [et al.]Description: xx, 636 p. : col. ill., col. map ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0324314000 (instructor edition package)
- 0324317190 (instructor edition book)
- 0324323425 (book)
- 0324226128 (package)
- 658.02/2 22
- HD62.7 .L66 2006
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HD 62.7 SMA (Browse shelf(Opens below)) | Available | BK0014867 | ||
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HD 62.7 SMA (Browse shelf(Opens below)) | 020701 | Available | BK0013824 |
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Accompanying CD has "Tools for preparing a simplified business plan.".
Includes bibliographical references (p. 601-610) and index.
The entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance.
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