Principles of entrepreneurship and business management / The Editors at Salem Press.

Includes bibliographical references and index.

Authentic leadership -- Brand management -- Business, ethics, & society -- Business forecasting -- Business planning & entrepreneurship -- Business strategy and policy -- Buyer behavior -- Community reinvestment -- Competitive strategy -- Conflict management -- Consumer & organizational buyer behavior -- Contract theory -- Corporate development : mergers & acquisitions -- Corporate financial management -- Corporate financial strategy -- Corporate leaders as volunteers -- Corporate strategy -- Creativity -- Current issues in entrepreneurship -- Decision making -- Direct e-marketing -- Disruptive innovation -- Entrepreneurial marketing -- Executive compensation -- Executive leadership -- Family business strategy -- Financial management in business -- Financing the corporation -- Forecasting techniques -- Human resources for the emerging firm -- Inclusive leadership -- Information, strategy, & economics -- Innovation leadership -- Intrapreneurship -- Launching new ventures through technology -- Leadership -- Leadership & motivation -- Managerial economics -- Mergers & acquisitions -- Mobile applications & business -- Negotiations -- New product management -- New ventures & the law -- Open innovation -- Organizational life cycle -- Personality traits of entrepreneurs -- Principles of advertising -- Product innovation -- Product life cycle -- Real estate entrepreneurship -- Risk managment & insurance -- Servant leadership -- Small business taxation -- Social entrepreneurship -- Social media & businesses -- Stakeholder theory & analysis -- Strategic implementation -- Strategies & practices of family-controlled businesses -- Teams & team building -- Technological innovation -- Technological innovation & entrepreneurs -- Transformational leadership -- Types of business organizations -- Venture capital & entrepreneurial management -- Venture capital & the finance of innovation.

This book gives helpful information on topics in entrepreneurship: how to start a business, how to pitch your product, how to raise capital, and how to market your product. It introduces students and researchers to the fundamentals of such business topics as leadership and motivation, negotiations, networking, risk analysis, through easy-to-understand entries on important terms, principles and concepts for a deeper understanding of the field.