An evaluation of brand positioning as a strategic option to gain market share in the Zimbabwe paint industry : a case of Dulux Paints / by Jeffreys Chifamba.
Material type:
TextChinhoyi : Chinhoyi University of Technology, 2012Edition: edDescription: 105 pages : illustrations ; cmSubject(s): Dissertation note: Dissertation (Msc)--Chinhoyi University of Technology, 2012.
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.15 CHI (Browse shelf(Opens below)) | SP473 | Available | BK00445100 |
Browsing Chinhoyi University of Technology Libraries shelves Close shelf browser (Hides shelf browser)
| No cover image available | ||||||||
| HF 5415.135 WES Strategic marketing : creating competitive advantage / | HF 5415.15 AVL Product and services management / | HF 5415.15 BAK Product strategy and management / | HF 5415.15 CHI An evaluation of brand positioning as a strategic option to gain market share in the Zimbabwe paint industry : a case of Dulux Paints / | HF 5415.15 DHA Brand management / | HF 5415.15 DHA Brand management / | HF 5415.15 DHA Brand management / |
Dissertation (Msc)--Chinhoyi University of Technology, 2012.
Includes bibliographic references (p.95-990) and abstract.
There are no comments on this title.