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Best practices in international marketing / [edited by] Ilkka A. Ronkainen, Michael R. Czinkota.

Contributor(s): Material type: TextSeries: Harcourt College Publishers series in marketingFort Worth : Harcourt College Publishers, c2002Description: xviii, 393 pages : ill. ; 24 cmISBN:
  • 0030340365
Other title:
  • International marketing
Subject(s): DDC classification:
  • 658.848 21
LOC classification:
  • HF1416 .B476 2002
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Includes bibliographical references and index.

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