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Strategic issues in international retailing / edited by John Dawson, Roy Larke, and Masao Mukoyama.

Contributor(s): Material type: TextTextNew York : Routledge, 2006Description: xii, 218 pages : illustration ; 24 cmISBN:
  • 0415343704 (hbk.)
  • 0415343712 (pbk.)
  • 0203639626 (ebk.)
Subject(s): DDC classification:
  • 658.8/7 22
Contents:
The increase in international activity by retailers / John Dawson and Masao Mukoyama -- Retail internationalization as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Fournioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group PLC : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5429 STR (Browse shelf(Opens below)) Available BK0038144

Includes bibliographical references and index.

The increase in international activity by retailers / John Dawson and Masao Mukoyama -- Retail internationalization as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Fournioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group PLC : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama.

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