Philosophy, framework and management tools to ensure a needs led approach to nonprofit/voluntary organization work [electronic resource] / Ian Bruce.

By:

Bruce, Ian (Ian W.) [spk]

Material type:

FilmPublisher number: 2207 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Nonprofit and voluntary sector marketingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (61 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Definitions of marketing -- Why are nonprofits not automatically customer orientated? -- Who are the customers? -- Types of products -- Rules of product composition -- Eight points of charity marketing mix -- Factors to consider when introducing a marketing approach to an organization -- Basic nonprofit marketing/service plan.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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