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The distinctive nature of sport marketing [electronic resource] / Simon Chadwick.

By: Material type: FilmPublisher number: 1733 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Sport marketingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (76 min.) : color, sound)Subject(s): Online resources:
Contents:
Contents: The scale and nature of sport -- The need and definition of sport marketing -- The direct and indirect sport marketing domains -- The scope of sport marketing -- The challenges facing sport marketers -- Arguments for and against sport marketing.
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Animated audio-visual presentations with synchronized narration.

Title from title frames.

Contents: The scale and nature of sport -- The need and definition of sport marketing -- The direct and indirect sport marketing domains -- The scope of sport marketing -- The challenges facing sport marketers -- Arguments for and against sport marketing.

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Mode of access: World Wide Web.

System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

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