Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN:- 0070387672
- 658.8/34 20
- HF5415.32 .L677 1993
Item type | Current library | Home library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.32 LOU (Browse shelf(Opens below)) | Available | BK0006073 |
Includes bibliographical references (p. 733-782) and index.
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