Creating organizational advantage / Colin Egan.

By:

Egan, Colin

Material type:

TextPublication details: Oxford ; Boston : Butterworth-Heinemann, 1995.Description: xv, 200 p. : ill. ; 24 cmISBN:

0750619376 (pbk.)
9780750619370 (pbk.)

Subject(s):

LOC classification:

HD30.28 .E328 1995

Contents:

The big picture -- 1. Competition and the art of strategic management -- 2. Marketing strategy and the science of survival -- 3. The strategic and organizational challenges of a turbulent business environment -- 4. Panaceas and pitfalls in the practice of strategic management -- 5. A strategic perspective on managing change -- 6. The role of alliances and networks in strategic management -- 7. Seeking organizational advantage: balanced solutions.

Summary: Examines the tremendous difficulties organizations encounter when implementing strategies driven by a customer focus or marketing orientation. This book discusses firstly, how companies are redesigning their management processes internally and secondly, how they are looking to the outside.

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HD 31 EGA (Browse shelf(Opens below))	Available	BK0053441

Includes bibliographical references (p. [184]-194) and index.

Examines the tremendous difficulties organizations encounter when implementing strategies driven by a customer focus or marketing orientation. This book discusses firstly, how companies are redesigning their management processes internally and secondly, how they are looking to the outside.

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