Pricing determinants and decisions in financial services [electronic resource] / Hooman Estelami.

By:

Estelami, Hooman [spk]

Material type:

FilmPublisher number: 1795 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Financial services marketingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (60 min.) : color, sound)Subject(s):

Financial services industry -- Marketing

Online resources:

Contents:

Contents: Unique aspects of pricing financial services -- Common pricing methods: cost based pricing, parity pricing, value based pricing, regulation based pricing -- Category specific pricing practices -- Common practices -- Pricing of credit products -- Pricing of savings products -- Pricing brokerage services -- Pricing insurance products -- Estimating the demand function -- Strategic considerations in pricing financial services.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentations with synchronized narration.

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Mode of access: World Wide Web.

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