Beyond the spot [electronic resource] / Duncan George.
Material type:
FilmPublisher number: 1836 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Radio advertisingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (24 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Status | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: A brief history of non spot advertising on radio -- An explana\0tion of the characteristics of the medium that make it appropriate for this type of business -- Some real life examples of how advertisers have used the medium with non spot campaigns -- Advice on best practice -- A look to the future.
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Mode of access: World Wide Web.
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