Chinhoyi University Of Technology OPAC

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1.
Total relationship marketing / by Evert Gummersson. by
  • Gummesson, Evert
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Elsevier, 2008
Availability: Items available for loan: Chinhoyi University of Technology Libraries (2)Location, call number: HF 5415 GUM, ...

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2.
Case theory in business and management : reinventing case study research / Evert Gummesson. by
  • Gummesson, Evert, 1936- [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles ; London : SAGE, 2017Copyright date: ©2017
Availability: Items available for loan: Chinhoyi University of Technology Libraries (2)Location, call number: HD 30.4 GUM, ...

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