How to design and evaluate a direct marketing test [electronic resource] / Nigel Hathway.

By:

Hathway, Nigel [spk]

Material type: Film

FilmPublisher number: 1791 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Statistics of direct marketingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Subject(s):

Direct marketing -- Statistical methods

Online resources:

Contents:

Contents: Importance of testing -- What to test? -- Statistical concepts -- How large a sample size? -- Example -- Selecting the sample -- Formula for sample size -- Practical considerations -- Practical example: incentive test -- Practical example: creative test.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentations with synchronized narration.

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