Bundling in banking [electronic resource] : strategy to increase profits / Martin Koderisch.
Material type:
FilmPublisher number: 1846 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Financial services marketingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (29 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Status | |
|---|---|---|---|---|
Books
|
Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Current use of bundling in retail private and commercial banking -- Best practices in bundling -- Learning from other industries -- Importance of a structured and scientific approach to bundling -- Overview of the theory of consumer surplus -- Step process framework -- How to create successful bundles in financial services.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
There are no comments on this title.