Brands and play [electronic resource] : experiential marketing in gaming and virtual worlds / Sean MacPhedran.

By:

MacPhedran, Sean [spk]

Material type: Film

FilmPublisher number: 2434 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Experiential marketingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (48 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Why we play -- Who plays -- How to play (as a brand) -- Types of play -- The future of play.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

Title from title frames.

Contents: Why we play -- Who plays -- How to play (as a brand) -- Types of play -- The future of play.

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Mode of access: World Wide Web.

System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

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