Customer management in financial services [electronic resource] / Liz Machtynger.

By:

Machtynger, Liz [spk]

Material type:

FilmPublisher number: 1910 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Financial services marketingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (40 min.) : color, sound)Subject(s):

Financial services industry -- Marketing

Online resources:

Contents:

Contents: The changing environment for customers -- Market pressures and opportunities -- Customer management definition -- Drivers of customer management -- Delivering successful customer management -- Customer management in financial services: progress and challenges -- Benchmarks and examples -- The future of customer management for financial services.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentations with synchronized narration.

Title from title frames.

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Mode of access: World Wide Web.

System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

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