Developing multi-channel marketing [electronic resource] / Stan Maklan.
Material type:
FilmPublisher number: 1914 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Multichannel marketingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Other title: - Developing multichannel marketing
| Item type | Current library | Home library | Status | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Analysis -- Understanding sales complexity -- Current and future coverage mapping -- Current and future channel chains -- Assessing channel chains -- Cost analysis -- Prioritization matrix -- Implementation.
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Mode of access: World Wide Web.
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