Getting inside consumers' heads [electronic resource] / Neil McPhee.

By:

McPhee, Neil [spk]

Material type:

FilmPublisher number: 1790 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Qualitative market researchPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Why should we want to get inside the heads of consumers? -- Qualitative research in context -- Neuro linguistic programming (NLP) -- Observation/Ethnography/Immersion -- Neuroscience.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentations with synchronized narration.

Title from title frames.

Contents: Why should we want to get inside the heads of consumers? -- Qualitative research in context -- Neuro linguistic programming (NLP) -- Observation/Ethnography/Immersion -- Neuroscience.

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Mode of access: World Wide Web.

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