Corporate reputation and responsibility tracking, and disaster recovery [electronic resource] / Sandra Macleod, Nigel Middlemiss.

By:

Macleod, Sandra [spk]

Contributor(s):

Middlemiss, N. M. G. (Nigel M. G.). (Knowledge Director, Echo Research, UK) [spk]

Material type:

FilmPublisher number: 1786 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Improving the customer experiencePublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (40 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: The importance of reputation -- Frameworks and tools for reputation tracking -- Evaluating reputation in the media, in CGM (Citizen-Generated Media) and among stakeholders -- Tracking and reporting on corporate responsibility -- Disaster recovery -- Creating an integrated and holistic perspective -- The way forward.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentations with synchronized narration.

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Mode of access: World Wide Web.

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