Persuasion : theory and research Daniel J. O'Keefe, Northwestern University

By:

O'Keefe, Daniel J, 1950- [author]

Material type:

9781452276670

Subject(s):

Persuasion (Psychology)

DDC classification:

153.8/52 23

LOC classification:

BF637.P4 O54 2016

Contents:

Persuasion, attitudes, and actions -- Social judgment theory -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Reasoned action theory -- Stage models -- Elaboration likelihood model -- The study of persuasive effects -- Communicator factors -- Message factors -- Receiver factors

Summary: "This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion."

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Barcode
Books	Chinhoyi University of Technology Libraries Open Shelf - Main Library	Chinhoyi University of Technology Libraries	Non-fiction	BF637.P4OKE (Browse shelf(Opens below))	C.042118	Available	bk0050259

Includes bibliographical references (pages 268-364) and indexes

"This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion."

There are no comments on this title.

to post a comment.