Marketing mix modeling [electronic resource] / Thomas Otter.

By:

Otter, Thomas [spk]

Material type:

FilmPublisher number: 2321 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketingPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (36 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: The role of managers -- What about standard tools? -- Simple example -- More realistic example -- Simulation study -- gains from reallocation -- Modeling challenges -- Modeling strategy -- Estimation strategy -- Testing for the supply-side model -- Non-informative versus flat priors -- Predictive test -- Application -- Analysis.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

Title from title frames.

Access restricted to subscribers.

Mode of access: World Wide Web.

System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

There are no comments on this title.

to post a comment.