Chinhoyi University Of Technology OPAC

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1.
Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne. by
  • Christopher, Martin
  • Payne, Adrian
  • Ballantyne, David
Edition: Rev ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415 CHR.

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2.
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Laying the foundations for multi-channel marketing through CRM strategy [electronic resource] / Adrian Payne. by
  • Payne, Adrian [spk]
Series: Henry Stewart talks. Marketing & management collection. Multichannel marketing
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 1948 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2008
Other title:
  • Laying the foundations for multichannel marketing through customer relationship management strategy
Online access:
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

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