Consumer behaviour [electronic resource] / Ruth Rettie.

By:

Rettie, Ruth [spk]

Material type:

FilmPublisher number: 2343 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Digital marketing best practicePublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (28 min.) : color, sound)Other title:

Consumer behavior

Subject(s):

Online resources:

Contents:

Contents: Internet consumer behavior -- Review of usage data -- Use by age, income and education -- Internet consumer dynamics -- Economies of scale and scope -- Internet empowers consumers -- Changing the consumer/brand relationship -- Importance of user generated content -- Virtual product placement -- Social psychology perspective -- Captology: computers as persuasive technologies -- Cialdini's six principles of social influence.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

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