Evaluating retail locations [electronic resource] / David Rogers.

By:

Rogers, D. S [spk]

Material type:

FilmPublisher number: 2013 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Retail marketingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Importance of existing as well as new retail locations -- How to analyze existing stores to provide insights in evaluating new locations -- Key elements of a location study for a new store or shopping centre -- Alternative methods for developing sales forecasts for proposed new locations.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

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