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Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin.

By: Material type: TextTextSeries: Response booksPublication details: New Delhi : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2010.Description: xix, 262 p. : ill. ; 22 cmISBN:
  • 9788132105220 (paper back) :
  • 8132105222 (paper back)
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.1255 .S37 2010
Contents:
Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands: the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating Iindian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415.1255 SAR (Browse shelf(Opens below)) c.039060 Available BK00456011
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415.1255 SAR (Browse shelf(Opens below)) c.039061 Available BK0047387

Includes bibliographical references and index.

Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands: the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating Iindian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts.

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