Managing retail customer relationships [electronic resource] / Merlin Stone.

By:

Stone, Merlin, 1948- [spk]

Material type:

FilmPublisher number: 2042 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Retail marketingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (45 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: What are retail customer relationships? -- What is retail customer loyalty and where does it fit into relationships? -- The role of information in managing relationships -- Loyalty schemes and loyalty themes -- Measuring the value of relationships -- Tesco case study: what Tesco achieved and what can be learnt from it.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

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