Era of convergence in revenue management [electronic resource] / Ramesh Venkat.
Material type:
FilmPublisher number: 2318 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Practical pricing and revenue managementPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (28 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Status | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Revenue streams -- Cost streams -- Pricing trends -- The transaction based model -- The relationship based model -- Optimization: a hybrid model -- Future revenue management models -- The current model -- The enterprise model -- Convergence.
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Mode of access: World Wide Web.
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