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Establishing a contemporary airport route development strategy [electronic resource] / John Weatherill.

By: Material type: FilmFilmPublisher number: 2213 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Airport marketingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (55 min.) : color, sound)Subject(s): Online resources:
Contents:
Contents: Overview of a strategic route development process from an airport ́ s perspective -- Market research requirements and methodology -- Air service development strategy and implementation, including strategy components and considerations -- Improving air service development effectiveness with Quality of Service Index analysis, including specific discussion of methodology and software.
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Animated audio-visual presentation with synchronized narration.

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Contents: Overview of a strategic route development process from an airport ́ s perspective -- Market research requirements and methodology -- Air service development strategy and implementation, including strategy components and considerations -- Improving air service development effectiveness with Quality of Service Index analysis, including specific discussion of methodology and software.

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Mode of access: World Wide Web.

System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

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