Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.

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Material type: Text

TextPublication details: Homewood, Ill. : Irwin, 1989.Edition: 7th edDescription: xv, 816 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.2 BOY (Browse shelf(Opens below))	c.040294	Available		BK0047222

Includes bibliographical references and index.

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