Measuring the impact of promotional activity [electronic resource] / Martin Wheeler.

By:

Wheeler, Martin [spk]

Material type: Film

FilmPublisher number: 2413 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Modern brand managementPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (30 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: The promotional landscape is changing -- Measuring volumetric impact -- What drives incremental sales? -- Volume is correlated to price -- Promotional dynamics -- Discount and display -- The true picture of incremental volume -- Measuring the commercial impact of promotional activity -- Key metrics -- Share analysis -- Effectiveness vs. efficiency -- Using insight to develop promotional strategy -- Funding and negotiation.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

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