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Attracting investors : a marketing approach to finding funds for your business / Philip Kotler, Hermawan Kartajaya, and S. David Young.

By: Contributor(s): Material type: TextPublication details: Hoboken, N.J. : Wiley, c2004.Description: ix, 246 p. ; 24 cmISBN:
  • 0471646563 (cloth)
Subject(s): DDC classification:
  • 658.15/224 22
LOC classification:
  • HG4751 .K68 2004
  • HG4751 .K68 2004
Contents:
Marketing to investors and lenders : what the capital markets want -- Raising capital : an overview of your alternatives -- Early-stage financing : the role of business angels -- Private equity : unleashing your company's potential value -- Lenders : raising funds from banks and other financial institutions -- Strategy : how to win investors' mind share -- Tactic : how to win investors' market share -- Value : how to win investors' heart share -- Get your marketing right!
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Item type Current library Home library Call number Copy number Status Barcode
Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HG 4751 KOT (Browse shelf(Opens below)) c.037548 Available BK00461440

Includes bibliographical references and index.

Marketing to investors and lenders : what the capital markets want -- Raising capital : an overview of your alternatives -- Early-stage financing : the role of business angels -- Private equity : unleashing your company's potential value -- Lenders : raising funds from banks and other financial institutions -- Strategy : how to win investors' mind share -- Tactic : how to win investors' market share -- Value : how to win investors' heart share -- Get your marketing right!

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