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1.
Essentials of marketing : a global-managerial approach. by
  • Perreault, William D. Jr
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Burr Ridge : McGraw-Hill/Irwin, 2006
Availability: Items available for loan: Chinhoyi University of Technology Libraries (3)Location, call number: HF 5415 PER, ...

2.
Applications in basic marketing : clippings from the popular business press / by William D. Perreault and E. Jerome McCarthy. [text] by
  • Perreault, William D. and McCarthy, Jerome E [author]
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 2004-2005 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Chinhoyi University of Technology Libraries (9)Location, call number: HF 5415.13 PER, ...

3.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Cannon, Joseph P
  • McCarthy, E. Jerome (Edmund Jerome)
  • Perreault, William D
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.13 CAN.

4.
Basic marketing : a global-managerial approach / Joseph P. Cannon, William D. Perreault and E. Jerome McCarthy. by
  • Cannon, Joseph P
  • Perreault, William D
  • McCarthy, E. Jerome
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2008
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.13 CAN.

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