Chinhoyi University Of Technology OPAC

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1.
Advertising and promotion : an intergrated marketing communications perspective / by George E. Belch and Michael A. Belch. by
  • Belch, George E
  • Belch, Michael A
Series: (The McGraw-Hill/Irwin Series in Marketing)
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New delhi : Tata McGraw-Hill Publishing Company, 2004
Availability: Items available for loan: Chinhoyi University of Technology Libraries (3)Location, call number: HF 5823 BEL, ...

2.
Advertising and promotion : an integrated marketing communications perspective. / George E. Belch and Michael A Belch. by
  • Belch, George E
  • Belch, Michael A
Series: (The McGraw-Hill/Irwin series in marketing)
Edition: 6th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli : Tata McGraw-Hill, 2008
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5823 BEL.

3.
Marketing research : within a changing information environment / Joseph F. Hair, Robert P. Bush and David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: (McGraw-Hill/Irwin Series in Marketing)
Edition: 2nd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2003
Availability: Items available for loan: Chinhoyi University of Technology Libraries (4)Location, call number: HF 5415.2 HAI, ...

4.
Retailing basics / by Danny N. Bellenger and Jac I Glodstrucker. by
  • Bellenger, Danny N
  • Glodstrucker, Jac I
Series: (The Irwin Series In Marketing)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois : Richard D. Irwin, 1983
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5429 BEL.

5.
International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Chinhoyi University of Technology Libraries (3)Location, call number: HF 1416 CAT, ...

6.
Essentials of marketing : a global-managerial approach. by
  • Perreault, William D. Jr
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Burr Ridge : McGraw-Hill/Irwin, 2006
Availability: Items available for loan: Chinhoyi University of Technology Libraries (3)Location, call number: HF 5415 PER, ...

7.
Product management / Donald R. Lehmann, Russell S. Winer. by
  • Lehmann, Donald R
  • Winer, Russell S
Series: Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.15 LEH.

8.
Marketing research : a practical approach for the new Millenium / Joseph F. Hair, Robert P. Bush and David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: (McGraw-Hill/Irwin Series in Marketing)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2000
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.2 HAI.

9.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Cannon, Joseph P
  • McCarthy, E. Jerome (Edmund Jerome)
  • Perreault, William D
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.13 CAN.

10.
Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by
  • Perreault, William D
  • McCarthy, Jerome E
Series: The Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill Irwin, c2005
Availability: Items available for loan: Chinhoyi University of Technology Libraries (7)Location, call number: HF 5415.13 PER, ...

11.
International marketing / by Pervez Ghauri and Philip Cateora. by
  • Ghauri, Pervez
  • Cateora, Philip
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: London : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 1416 GHA.

12.
New products management / Merle Crawford, Anthony Di Benedetto. by
  • Crawford, C. Merle
  • Di Benedetto, C. Anthony
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.153 CRA.

13.
Retailing management / by Michael Levy and Barton A. Weitz. by
  • Levy, Michael
  • Weitz, Barton A
Series: (The Irwin series in marketing)
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, 1995
Availability: Items available for loan: Chinhoyi University of Technology Libraries (5)Location, call number: HF 5429 LEV, ...

14.
Internet marketing : readings and online resources / by Paul Richardson. by
  • Richardson, Paul, 1962-
Series: The McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
New York : McGraw-Hill/Irwin, c2001
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.1265 RIC.

15.
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. by
  • Johansson, Johny K
Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: Chinhoyi University of Technology Libraries (2)Location, call number: HF 1416 JOH, ...

16.
Advertising theory and practice / by SANDAGE, C.H.FRYBURGER, Vernon and ROTZOLL, Kim. by
  • Sandage, C.H
  • FRYBURGER, Vernon
  • ROTZOLL, Kim
Series: (The Irwin Series in Marketing)
Edition: 11th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : A.I.T.B.S, 2004
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5823 SAN.

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