The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type:
TextSeries: Routledge communication seriesPublication details: New York : Routledge, 2010.Edition: Fourth editionDescription: xii, 212 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9780415873536
- 0415873533
- 9780415873543 :
- 0415873541
- 659 22
- HF5826.5 .K38 2010
Contents:
What is media? -- Media in the marketing context -- Developing optimal media objectives -- Exploring the media, part 1: traditional -- Exploring the media, part 2: beyond traditional -- Terms, calculations, and considertions -- Creating the plan -- Offering alternatives -- Making the media buys -- Evaluating the media plan.
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5826.5 KAT (Browse shelf(Opens below)) | c.045271 | Available | BK0051955 | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5826.5 KAT (Browse shelf(Opens below)) | c.045272 | Available | BK0051957 |
Includes bibliographical references and index.
What is media? -- Media in the marketing context -- Developing optimal media objectives -- Exploring the media, part 1: traditional -- Exploring the media, part 2: beyond traditional -- Terms, calculations, and considertions -- Creating the plan -- Offering alternatives -- Making the media buys -- Evaluating the media plan.
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