Chinhoyi University Of Technology OPAC

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1.
Consumer behaviour : a European perspective / by Michael Solomon, Gary Bamossy and Soren Askegaard. by
  • Solomon, Michael
  • Bamossy, Gary
  • Askegaard, Soren
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall Europe, 1999
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.32 SOL.

2.
Doing research projects in marketing, management and consumer research / Chris Hackley. by
  • Hackley, C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2003
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HD 30.4 HAC.

3.
Shopper, buyer, and consumer behavior casebook : theory, marketing applications, and public policy implications / by Dana-Nicoleta Lascu, Jay D. Lindquist and M. Joseph Sirgy. by
  • Lascu, Dana-Nicoleta
  • Lindquist, Jay D
  • Sirgy, M. Joseph
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Biztantra, 2003
Availability: Items available for loan: Chinhoyi University of Technology Libraries (6)Location, call number: HF 5415.32 LAS, ...

4.
Consumer behavior : building marketing strategy / by Del I. Hawkins, Roger J. Best and Kenneth A. Coney. by
  • Hawkins, Del I
  • Best, Roger J
  • Coney, Kenneth A
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill, 1997
Availability: Items available for loan: Chinhoyi University of Technology Libraries (2)Location, call number: HF 5415.33 HAW, ...

5.
Consumer behavior : buying, having and being. / by Michael R. Solomon. by
  • Solomon, Michael R
Series: (The Prentice Hall series in marketing)
Edition: 5th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall, 2002
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.33E85 SOL.

6.
Fighting the banana wars and other fairtrade battles / Harriet Lamb. by
  • Lamb, Harriet
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Rider, 2008
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HD 9011.4 LAM.

7.
Tourism behaviour : travellers' decisions and actions / Roger St. George March and Arch G. Woodside. by
  • March, Roger
  • Woodside, Arch G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wallingford, UK ; Cambridge, MA : CABI Pub., c2005
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: G 155.A1 TOU.

8.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
  • Blackwell, Roger D
  • Miniard, Paul W
  • Engel, James F
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2006
Availability: Items available for loan: Chinhoyi University of Technology Libraries (3)Location, call number: HF 5415.32 BLA, ...

9.
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by
  • Tellis, Gerald J
Edition: ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage, 2004
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5823 TEL.

10.
Consumer tribes / edited by Bernard Cova, Robert Kozinets, Avi Shankar. by
  • Cova, Bernard
  • Kozinets, Robert
  • Shankar, Avi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2007
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.32 CON.

11.
Consumer behaviour : buying, having, and being / Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato. by
  • Solomon, Michael R
  • Polegato, Rosemary
  • Zaichkowsky, Judith Lynne, 1951-
Edition: 5th Canadian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Toronto : Pearson Canada, c2011
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.33E85 SOL.

12.
Consuming experience / edited by Antonella Carù and Bernard Cova. by
  • Carù, Antonella
  • Cova, Bernard
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2007
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.32 CON.

13.
Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico. by
  • Zikmund, William G
  • D'Amico, Michael
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Cincinnati, Ohio : South-Western College Pub., 2002
Availability: Items available for loan: Chinhoyi University of Technology Libraries (3)Location, call number: HF 5415 ZIK, ...

14.
Consumer behavior : a strategic approach / Henry Assael. by
  • Assael, Henry
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2004
Availability: Items available for loan: Chinhoyi University of Technology Libraries (3)Location, call number: HF 5415.3 ASS, ...

15.
Consumer behaviour [electronic resource] / Gillian Hogg. by
  • Hogg, Gillian [spk]
Series: Henry Stewart talks. Marketing & management collection. Principles of marketing
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publication details: London : Henry Stewart Talks, 2012
Other title:
  • Consumer behavior
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

16.
The Buy Zimbabwe campaign : An assessment of the impact of import substitution strategy on consumer buyer behavoiur from 2007-2012 / by Fibion Chitungo. by
  • Chitungo, Fibion
  • Chinhoyi University of Technology
Edition: ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2012
Dissertation note: Dissertation (Msc)--Chinhoyi University of Technology, 2012.
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 3861 CHI.

17.
Social values and cross-cultural factors in consumer behavior [electronic resource] / Lynn R. Kahle. by
  • Kahle, Lynn R [spk]
Series: Henry Stewart talks. Marketing & management collection. Why we buy
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 3629 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2014
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

18.
The helpfulness of user-generated product reviews [electronic resource] : a retailer ́ s perspective / Yue Pan. by
  • Pan, Yue [spk]
Series: Henry Stewart talks. Marketing & management collection. Planning and implementing a retail strategy
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 3568 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2013
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

19.
Consumer behavior [electronic resource] : why we buy / Michael R. Solomon. by
  • Solomon, Michael R [spk]
Series: Henry Stewart talks. Marketing & management collection. Why we buy
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 3317 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2013
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

20.
Affective decision-making [electronic resource] / Rebekah Russell-Bennett. by
  • Russell-Bennett, Rebekah [spk]
Series: Henry Stewart talks. Marketing & management collection. Why we buy
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 3363 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2013
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

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