DVLA -- one of the UK ́ s biggest online retailers [electronic resource] : a multi-channel story / Andrew Rhodes.
Material type:
FilmPublisher number: 1902 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Multichannel marketingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Other title: - Driver & Vehicle Licensing Agency - one of the United Kingdom's biggest online retailers : a multichannel story
- Driver and Vehicle Licensing Agency - one of the United Kingdom's biggest online retailers : a multichannel story
| Item type | Current library | Home library | Status | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Scope of DVLA -- Research and customer insight -- Initial objectives -- Partnership -- Electronic vehicle licensing -- Benefits to customers -- Benefits to DVLA -- Customers ́ journey before and now -- The interfaces -- Customer segmentation -- Tax disc segmented customer base -- What did we do with segmentation? -- Results so far.
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Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
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