Chinhoyi University Of Technology OPAC

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1.
Marketing plans : How to prepare them, how to use them / by Malcolm McDonald. by
  • McDonald, Malcolm
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth- Heinemann, 2002
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415 L42 MCD.

2.
Marketing research / by Aaker, David A., Kumar, V. and Day, George S. by
  • Aaker, David A
  • Kumar, V
  • Day, George S
Edition: 7th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, 2002
Availability: Items available for loan: Chinhoyi University of Technology Libraries (2)Location, call number: HF 5415.2 AAK, ...

3.
Marketing : connecting with customers / by Gilbert D. Harrell. and Gary L. Frazier. by
  • Harrell, Gilbert D
  • Frazier, Gary L
Edition: ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice-Hall, 1998
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.13 HAR.

4.
Sales promotion : how to create and implement campaigns that really work / by Julian Cummins. by
  • Cummins, Julian
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 1998
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5438.5 CUM.

5.
Tourism management and marketing : the business of travel agency operations. / A. K. Bhatia. by
  • Bhatia, A.K
Edition: ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Sterling, 1997
Availability: Items available for loan: Chinhoyi University of Technology Libraries (2)Location, call number: G 155.A1 BHA, ...

6.
Marketing tourism, hospitality and leisure in Europe. by
  • Horner, Susan
  • Swarbrooke, John
Series: Tourism and hospitality management
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : International Thomson Business Press, 1996
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: GV 155.A1 HOR.

7.
Destination branding : creating the unique destination proposition. by
  • Morgan, Nigel (ed.)
  • Pritchard, Annette (ed.)
  • Pride, Roger (ed.)
Edition: ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: Chinhoyi University of Technology Libraries (4)Location, call number: G 155.A1 DES, ...

8.
Intergrated advertising, promotion and marketing communications / by Kenneth E. Clow and Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India, 2003
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5821 CLO.

9.
Marketing services / by K. Rama Mohana Rao. by
  • Rao, Mohana Rama K
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson Education, 2005
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.13 RAO.

10.
Advertising and promotion : an intergrated marketing communications perspective / by George E. Belch and Michael A. Belch. by
  • Belch, George E
  • Belch, Michael A
Series: (The McGraw-Hill/Irwin Series in Marketing)
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New delhi : Tata McGraw-Hill Publishing Company, 2004
Availability: Items available for loan: Chinhoyi University of Technology Libraries (3)Location, call number: HF 5823 BEL, ...

11.
Leather goods : a practical guide for exporters in developing countries. / Itc. by
  • International Trade Centre UNCTAD/GATT
Series: Market Study
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Geneva : Palais des Nations, 1993
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HD 9780.D442 INT.

12.
Business abroad. by
  • Koslow, Lawrence E
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houston : Gulf Publishing Company, 1996
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HD 62.4 KOS.

13.
Marketing communication and advertising. by
  • Bhatia, R. C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli : Ashok Galgotia, 2003
Availability: Items available for loan: Chinhoyi University of Technology Libraries (2)Location, call number: HF 5415.123 BHA, ...

14.
Services marketing : integrating customer focus across the firm / by Zeithaml Bitner and Maru jo Valerie A. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Edition: 3rd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli : Tata-McGraw-Hill, 2003
Availability: Items available for loan: Chinhoyi University of Technology Libraries (2)Location, call number: HD 9980.5 ZEI, ...

15.
Direct marketing strategies and tactics : unleash the power of direct marketing for bigger profits / by Herschell Gordon Lewis. by
  • Lewis, Herschell Gordon
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kuala Lumpur : Golden books centre SDN. BHD, 1993
Availability: Items available for loan: Chinhoyi University of Technology Libraries (2)Location, call number: HF 5415.126 LEW, ...

16.
Introduction to agribusiness marketing / George J. Seperich, Michael W. Woolverton, James G. Beierlein. by
  • Seperich, George J
  • Woolverton, Michael W
  • Beierlein, James G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Regents/Prentice Hall, c1994
Availability: Items available for loan: Chinhoyi University of Technology Libraries (4)Location, call number: HD 9000.5 SEP, ...

17.
Service management and marketing : A customer relationship management approach. by
  • Gronroos, Christian
Edition: 2nd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : John Wiley and sons, 2000
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

18.
Tourism management / David B. Weaver. by
  • Weaver, David B
  • Oppermann, Martin
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Brisbaney : John Wiley, c2000
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: G 155.A1 WEA.

19.
International marketing research / C. Samuel Craig and Susan P. Douglas. by
  • Craig, C. Samuel
  • Douglas, Susan P
Edition: 2nd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : John Wiley Son, 2000
Availability: Items available for loan: Chinhoyi University of Technology Libraries (3)Location, call number: HF 1416 CRA, ...

20.
Fashion marketing / Edited by Mike Easey. by
  • Easey, M.(ed.)
  • Easey, Mike
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Blackwell Science, 1995
Availability: Items available for loan: Chinhoyi University of Technology Libraries (3)Location, call number: HD 9940.A2 FAS, ...

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