An investigation of how Coca Cola soft drink has managed to sustain consumer loyalty in Zimbabwe's hyper-inflationary environment: 1999-2008 / by Jerry Chifimbo.
Material type:
TextPublication details: 2008.Description: 69 p. ; cmSubject(s): Dissertation note: Dissertation (Msc.)--Chinhoyi University of Technology, 2008.
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HD 58.7 CHI (Browse shelf(Opens below)) | SP132 | Available | BK00337679 |
Dissertation (Msc.)--Chinhoyi University of Technology, 2008.
Includes bibliographical references (p.68-69) and abstract.
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