Strategic brand management : a European perspective / by Kevin Lane Keller, Tony Aperia and Mats Georgson.

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TextPublication details: Harlow, England : Pearson Education, 2008.Edition: edDescription: xxiv, 829 p. ; cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HD 69.B7 KELL (Browse shelf(Opens below))	c.024933	Available	BK0053298

Includes bibliographical references and index.

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