The helpfulness of user-generated product reviews [electronic resource] : a retailer ́ s perspective / Yue Pan.
Material type:
FilmPublisher number: 3568 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Planning and implementing a retail strategyPublication details: London : Henry Stewart Talks, 2013.Description: 1 online resource (1 streaming video file (29 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Status | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The importance of user-generated product reviews -- What we ́ ve found from research -- Consumer psychographics that lead to consumers ́ review generating behavior -- Retailer-related factors that lead to consumers ́ review generating behavior -- The effect of review characteristics on review helpfulness -- The effect of product characteristics on review helpfulness -- The effect of reviewer characteristics on review helpfulness -- What a firm can do to capitalize on the effect of user-generated product reviews.
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