Affective decision-making [electronic resource] / Rebekah Russell-Bennett.
Material type:
FilmPublisher number: 3363 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Why we buyPublication details: London : Henry Stewart Talks, 2013.Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Status | |
|---|---|---|---|---|
Books
|
Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Types of consumer decisions -- Unconscious decisions -- Emotion based decisions -- Habitual decisions -- Primary and secondary emotions -- Affective events theory -- Affect infusion model -- Affect as information -- Emotions as social information -- Marketing desire -- Affective forecasting -- Anticipated regret, sadness and happiness -- Emotions and advertising -- The use of fear.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
There are no comments on this title.