Public policy and marketing research and practice [electronic resource] / Ronald P. Hill.
Material type:
FilmPublisher number: 3500 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Why we buyPublication details: London : Henry Stewart Talks, 2013.Description: 1 online resource (1 streaming video file (55 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Status | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Public policy process -- Precipitating events -- Policy development -- Evaluation and assessment -- New avenues of inquiry measurement, transdisciplinary research, impact, stakeholders, tipping points -- Challenging our view of consumption.
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Mode of access: World Wide Web.
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