Sports sponsorship [electronic resource] : its relevancy / Jim Kelly.

By:

Kelly, Jim [spk]

Material type:

FilmPublisher number: 2181 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. SponsorshipPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (31 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Sponsorship strategy -- The model partnership -- AIB and the Ryder Cup -- Rationale -- Strategic objective -- Communications plan -- The visual thread -- Localizing communications and keeping it relevant -- Regional Ryder Cup roadshow -- Relevancy to customers -- Relevancy to staff -- Results.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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